Is still your conversion rate low after running Ad?
Improved conversion rate is a sign of success for a digital marketer but sadly picture is not good. Marketer do all the possible things that they could do like running google ads, Facebook ads and so on. However, there is the most common mistake they do.
Yes, This is :
Lack of Tracking conversion
Unfortunately, most marketers aren’t tracking their conversions effectively. As per the survey done by a reputed agency, it is found that out of 2000 google Ads Account, 42% of Google ad advertisers are not tracking any conversion. On the other hand out of 58% of Google Ads advertisers who are tracking, actually half of them tracking conversion effectively. So you can say only 3.16% have good conversion tracking in place.
Want to understand the What is conversion rate and its calculation. Click below:
How to Track conversion rate effectively.
In order to improve anything, you have to understand the root cause of the problem. Like a Doctor first, ask the symptoms of the disease from a patient and reach to its depth. He starts treatment after knowing the root cause. So same marketer need to do. They need to track the conversion at every aspect and then they can do the process of conversion rate optimization in order to improve the conversion rate.
There are plenty ways to track you conversion :
- Google Analytic
The most powerful tool can give you useful insight if you do the analysis at the 360 Degree. Marketer forgets this tool after installing and embed with their website. People take it as very complicated as the name “Analytic” name sound may be scary. While there are plenty of aspects of Google Analytics that you don’t need to learn or master at this point, you absolutely must familiarize yourself with conversion goals. You have to create the goal and it could be anything from signing a form to making a purchase. After setting up the goal, keep your eyes on data, do a little analysis with the data, you will get good insight.
Learn how to set up the Goal and track the conversion in Google Analytics :
- Google Ads
Google Ads is an ideal medium for conversion tracking. Since conversion tracking is so easy in Google Ads but sadly marketer avoids it. The figure is shown in the above picture where 2000 Adword accounts were audited and only 3.16% of people were doing effective tracking.
- Facebook ADS
you can use the Facebook pixel to track your website visitors’ actions. This is called conversion tracking. Tracked conversions appear in the Facebook Ads Manager and the Facebook Analytics dashboard, where they can be used to analyze the effectiveness of your conversion funnel and to calculate your return on ad investment. You can also use tracked conversions to define custom audiences for ad optimization and dynamic ad campaigns. Once you have defined custom audiences, we can use them to identify other Facebook users who are likely to convert and target them with your ads.
There are three ways to track conversions with the pixel:
sions with the pixel:
- Standard events, which are visitor actions that we have defined and that you report by calling a pixel function
- Custom events, which are visitor actions that you have defined and that you report by calling a pixel function
- Custom conversions, which are visitor actions that are tracked automatically by parsing your website’s referrer URLs
Twitter ADS :
Twitter ad is another platform that give you good insight if you also make conversion through Twitter.
Learn the conversion tracking with Twitter :
Conversion tracking is the most important factor for improving the conversion rate. Remember A well-tracked account can have a good conversion rate. Because you can only make a strong and sales winning strategy after knowing what wrong and what right is happening in your marketing. After all only an improved conversion rate can lead to more sales.
Quality conversion tracking is always the key to better conversion rates.
- Learn Google Analytics in a simple way ( for more details refer to Section of “Our Product” :